Product designer with a track record of scaling design from the ground up.
I've led teams, shaped strategy, and delivered world-class products that delivered measurable real world impact in both startups & enterprise level products.
Product designer with a track record of scaling design from the ground up.
I've led teams, shaped strategy, and delivered world-class products that delivered measurable real world impact in both startups & enterprise level products.
Product designer with a track record of scaling design from the ground up.
I've led teams, shaped strategy, and delivered world-class products that delivered measurable real world impact in both startups & enterprise level products.
Worked with 27+ global teams on 50+ projects over the course of 10+ years of industry experience
Worked with 27+ global teams on 50+ projects over the course of 10+ years of industry experience
3.22 Million users have interacted with the experiences I have designed since 2015.
At Cur8 Capital, I was the founding product designer, helping the company scale from £196,000 to £102 million under management. I built the design system, redesigned core flows, and turned a simple Webflow site into a complete investment platform across web, iOS, and android.
The outcomes were measurable. Redesigning the payment flow lifted confirmation rates from 17% to 37%, generating an additional £3.68 million in 5 months and doubling the commitment-to-confirmation ratio from 32% to 60%. A wealth tracker I delivered monitored £5.5 billion in assets. Our NPS reached 80 in an industry where 34 is considered good. Our onboarding retention is above 75% despite heavy regulations due to risky investments. I also contributed 20+ commits to Cur8’s React Native and TypeScript codebase.
15% improvement resulting directly from redesigned Payment flow that generated extra £2.025 Million within 3 months.
Beyond Cur8, I redesigned a payment experience that saved Motive$1.6 million and laid the foundation for their AI Vision Dashcam Experience (Watch Video).
Delivered a bilingual customer dashboard for Zand Bank, a bilingual loyalty app + design system for KFH Bank & handled (design+hiring external engg resource) demo app for Al-Salam Bank.
Researched on Women Inclusion in Finance with the world's top design firm: IDEO (Read Article)
Alongside this professional work, I built NoPapyrus as a passion project through Lovable, Cursor and then Replit, exploring how emerging technologies can reshape how we design and deliver products.
