Helped a startup scale from £196,000 to £90 Million through comprehensive multi-channel design system, focusing on user goals, A/B tests and analytics.
Redesigned Checkout Experience that saved ~$1.6 Million for Motive i.e. a Silicon Valley Startup worth $2.4 Billion.
Ideated, designed and delivered a feature that tracked assets worth £5.5 Billion.
Achieved 57.69 NPS score in an industry where 34 is considered good.
8.3/10 User Satisfaction for a Fintech App.
Achieved 75% retention rate in a heavily regulated onboarding that even requires users to pass a quiz.
Researched on Women Inclusion in Finance with the world's top design firm i.e. IDEO.
Delivered an App Demo for UAE's Al-Salam Bank within 10 days.
